The Facebook pixel is a piece of code that you insert on your website to track website visitors’ data. This data can be extremely valuable to your marketing campaigns.
While inserting a piece of code on your website may sound complicated, there’s actually an easy way of doing this by downloading a plugin. Go to Plugins > Add New and search for “facebook pixel”. “PixelYourSite – Your smart PIXEL (TAG) Manager” is the one you need. To download and activate this plugin, click “Install Now” and “Activate”.
Next, go to Facebook and generate your Pixel ID. Below you’ll find a video on how to do this step by step.
Copy and paste your Pixel ID to the PixelYourSite plugin, scroll down and click “Save Settings”.
Congratulations, you are now ready to start tracking data through Facebook! If you have any questions, please don’t hesitate to contact us.